Papyrus-Decentralized Advertising Ecosystem

Papyrus is a world’s first highly scalable decentralized ecosystem for digital advertising, which includes full stack of open sourced components for programmatic advertising in decentralized environment.

Mission

Papyrus mission is to create global digital advertising ecosystem, which will unite users, publishers, advertisers and decentralized application developers by providing totally transparent, fair and efficient advertising value distribution. Papyrus strives towards accelerated growth of advertising market efficiency and everyone’s economic wealth and comfort.

Who Will Benefit From Papyrus?

Users

Users will be able to control what ads they see and what data they share with advertisers. There will be no abusive ads and malvertisements. Most importantly, users become full-fledged members of advertising ecosystem and are instantly compensated for sharing their data and responding to advertising. Thus users get new comfortable Internet environment at their service.

Publishers and dApp Developers

Traditional web and mobile publishers and dApp developers will receive higher revenues by transparent advertising demand and benefit from instant payment settlements on blockchain. dApp developers will be able to easily create ad-based economies by utilizing ad monetization inside their apps. They will also have an opportunity to promote their dApps and token offerings via Papyrus ecosystem to the consolidated user base of existing dApps.

Advertisers

Advertisers will benefit from the high quality traffic, as Papyrus decentralized reputation and antifraud solutions protect them from non-human and fraudulent traffic by an order of magnitude better than traditional solutions. All ad data is securely stored in scalable decentralized storages enabling traceability of all operations and eliminating fraud within ad buying intermediaries. Transparent environment with real-time advertising payments significantly reduce technology costs comparing to complicated traditional adtech solutions.

How Does It Work?

These are the basic elements and technologies Papyrus uses:

1.   Ethereum blockchain and smart contracts. 

2.   State channels network for transactions performance scalability.

3.   Secure and scalable decentralized data storage for event logs.

4.   Blockchain identity and reputation management systems.

5.   Decentralized real-time-bidding (RTB) protocol based on OpenRTB.

The architecture of Papyrus consists of 4 layers. Components of each layer are developed by the Papyrus team as open source software for the ecosystem growth and adoption. 

The Papyrus AdTech Infrastructure layer includes all components required to establish a complete digital advertising cycle within the Papyrus ecosystem and to create gateways with traditional adtech systems.

Papyrus Ecosystem

Papyrus is the world’s first fully comprehensive and highly scalable decentralized ecosystem for digital advertising which radically improves programmatic advertising stack to provide efficient, transparent and mutually beneficial environment for users, publishers, advertisers and decentralized application (dApp) developers using blockchain architecture.

Papyrus introduces decentralized real-time bidding protocol (dRTB) for ad buying.

Papyrus architecture consists of Ethereum smart contracts, scalability solutions to handle hundreds of billions of ad impressions daily and full stack of open source components for easy integration with traditional advertising platforms.

 

Challenges of Traditional Digital Advertising

Poor user experience

Most of the digital ads on our screens are irrelevant. The rest are annoying. They are invasive, abuse our attention and rob us of time and concentration.

Lack of privacy

An amazing array of technologies is deployed to track us and our behavior - all without our consent or compensation. User privacy is on a downward spiral as Internet of Things emerge.

Unreliable targetings

Those who collect our data usually do not share what information they obtain and no entity is able to maintain a full and up to date user portrait.

Nothing is transparent

Long, inefficient chains of intermediaries between advertisers and publishers. Many of the intermediaries do not bring value, but increase the cost of doing business.

Massive fraud

Up to 70% of traffic which advertisers are paying for is non-human or fraudulent. Advertisers are forced to use third-party tools to fight fraud, which contributes greatly to costs.

High administrative costs

The use of fiat currencies and traditional banks for all transactions creates a world of financial, legal and administrative bureaucracy that requires additional personnel and raise costs.

Papyrus Advantages

Controlled advertising

Users are able to create precise policies to control what ads they see and what data they share with advertisers.

Comfortable Internet

Advertisers have to focus on enhancing the user experience. No more inappropriate ads and malvertisements.

Sharing economy

Users participate in fair sharing economy where they are instantly compensated for their data and responding to advertising.

Ad-based dApp economies

Seamless merge of ad monetization and dApp value economies allow developers to build new generation dApps which utilize ad rewards.

Growth for dApps

dApp developers can instantly promote their applications and token offerings using consolidated user base of existing dApps.

Higher revenues

Even traditional web and mobile publishers can leverage benefits of instant payment settlements and additional advertising demand.

High quality traffic

Decentralized reputation and antifraud solutions within ecosystem protect advertisers from non-human and fraudulent traffic as well as ensure brand safety.

Complete transparency

All advertising data is securely stored in blockchain and decentralized storages enabling traceability of all operations and eliminating fraud within intermediary chains of ad buying.

Low technology costs

Transparent environment with real-time advertising payments significantly reduce technology costs comparing to complicated traditional adtech solutions.

ROADMAP

2017 Q1 — Q3

Project Launched

Team Assembled

White Paper Published

Launch of Papyrus initial prototype in Ethereum mainnet

TGE ROUND 1

12th of October 2017 14:00 UTC

2017 Q4

Pilot projects with Publishers, SSPs, DSPs, Auditors and Advertisers

First ads served using Papyrus ecosystem

Scalability stress-testing

Deployment of permanent ecosystem

TGE ROUND 2

TGE Round 2 is planned for 2018 Q1 after Papyrus successfully launches pilot integrations and start delivering real benefits for the market players

2018 H1

Papyrus Publisher, User and Advertiser Accounts

Integrations with first dApps extending their economies

Papyrus Protostar Release development and testing

20 Connected Partners

2018 H2

Papyrus Protostar Release — first comprehensive release of all basic Papyrus components

50 Connected Partners

TGE ROUND 3

TGE Round 3 will be launched no earlier than in 2019 after Papyrus achieves significant market traction, grows its user base and ad payments volume within the ecosystem

2019 H1

Uprise Release

2019 H2

Equilibrium Release

OUR GOALS TO JANUARY 2019

50+

connected partners, including DSPs, SSPs, Auditors

10000+

registered publishers

$1M+

ad payments daily flow.

More info on papyrus:

Wibesite: https: //papyrus.global/

Whitepaper: https: //papyrus.global/media/files/whitepaper_en.pdf

Author (iyanfoursix46):https://bitcointalk.org/index.php?action=profile;u=1061980