Persona is a platform for identity management where it is in line with data security rules, as for its workflow to empower customers and grant full access to self-controlled private data.

Indeed, there are many secure identity data management platforms such as facebook, goolge and others. But not only the security that someone sought, but also the fact / real identity is not fake data. To that end, persona creates a secure, recorded, verified data management platform and is certainly decentralized with the help of blockchain technology.

The main focus of the project persona include: First, by utilizing blockchain technology on identity data management is the only best solution for now, with the nature of decentralized and safe blockchain. Second, to protect the details of personal identity data which actually already exist on google, facebook, etc .. But they do not have control over existing data when it is uploaded, for that persona give back control of data of self information.

Thirdly, the persona empowers everyone to get a persona share for those who provide their personal identity information. Fourth, it allows for third parties (companies) to seek information of details of self data to supplement their services by offering trust as a service. Fifth, to prevent identity counterfeiting by providing a decentralized identity management system, for example, a person can provide a confidence level of identity information based on a public profile persona by tracking the source of the message. Sixth, the persona to streamline the socialization process when the power of an individual has been checked by several people whose entities have been registered in the system.

*Introduction to the Persona Platform*

As a decentralized platform (application) regarding the use of well-known blockchain technology in the absence of transfer failures and all stored data will be recorded on encryption where individuals can have control over the details of the data they share and with whom they share it and for how long.

Whatever the main points offered by blockchain technology are:

Without third party intermediaries, it no longer requires transactions through other parties so we use transactions through third parties.

Decentralization, meaning there will be no failed and secure transactions from hackers trying to attack the network and that's almost impossible because hackers have to break through the entire network.

Resolve, completed transaction will not be deleted and automatically recorded forever in blockchain that can not be deleted.

Persona uses a blockchain feature that allows companies to offer KCY services (Know Your Customer) which is a service to represent the company to verify and recognize the person's identity when interacting with it. Process verification has two community and professional levels of KCY.

*OUR FEATURES*

The blockchain feature, utilizing the persona allows the company to offer services to any third party and also KYC benefits from this service. The Verification process has two levels: KYC Professionals and Professionals offering verification services will be shown on the Persona website. They will be rewarded for verification services by accepting PRS. The list of documents required for KYC is:

* ID or passport or documents issued by the Government (original)

* Copy of your ID or picture 2 

* Bank statement or invoice proving where you live.

The documents will then be stored in the IPFS and signed by both parties so that the check and recheck every person who perform data verification.

Professional KCY is a process whereby an individual passes when involving entities that require the identity verification process, this entity once registered in the block persona will automatically renew and verify the individual identity and bring the verification rate to 100%. If someone comes directly to a verified partner's private place, they will be finished when the partner entity confirms.

The KYY (KnowYour Customer) method of Persona

The KCY service is one of the most important chains, because KCY can be said to be the first level of verification by the community where the identity will be checked with a friend of the same age. This is an effective endeavor whereby people are encouraged to validate each other's identity, so they must confirm the authenticity of the documents and identities that are registered.

The person offering the verification service will be shown on the official persona website, they will get shares for data verification service by receiving the PRS (persona) token, assessment size to verify the data illustrated in the figure below:

From the picture above states that the process level there are 6 levels to measure community earn share earnings and percentage of verification that they can provide to individuals based on the verification level. Based on maximum verification a person can be verified community is the remaining 90% that 10% can only be verified by a private spouse (institution, utility provider or company) who will acknowledge the validity of the data information.

Each person's verification process at least gets a 5% stake in which the verification process is addressed by the closest distance to a pre-verified profile. To benefit the community KCY persona will determine ambassadors in major cities around the world who can build a community of persona at each of the locations listed on the persona website and their schedules announced in the community.

Fraud in the verification process will be marked, the persona in this case performs a careful mechanism to avoid fraud, if a manager to verify the data to a notary and their identity is proven false then they will be marked and will lose the entire percentage of their shares.

*Data security and security*

Given the fact that there are two product components, layered on top of each. Other, Persona is safe to use. When registering with a service provider, the physical presence of an individual is a prerequisite for sharing the data with the company.

Persona consists of three segments:

* Blockchain holds transaction data and IPFS for storage

* Web apps and dashboards for individual use

* Mobile app that helps manage data

Mobile app security is based on:

* PIN-based login

* Optional fingerprint scanning

Web app security:

* 2FA authentication

In Persona Blockchain represents a DPoS system with 51 delegates making use of Ark technology (Persona is a ARK block, following ARK's vision of Point.click.blockchain Approach). The number of delegates has been set to 51 in to support the approximate number of nodes and transactions for the first year.

Based on the technical description of ARK blockchain are as follows:

* DPoS (Evidence of Advanced Offenses): first, 51 actively forge The second delegation, Delegates are elected by the voting mechanism made at DPoS.

* 100 million PRS - Genesis Seeds Block.

* Multi-signature account.

The block reward and inflation graphs are illustrated below:

Persona will use Distributed Ledger Technology to manage user permissions, approval transactions and identity proofs. We will deploy our own blockchain, named The Persona Blockchain which has the following characteristics:

* Blockchain disabled organizations with 51 delegates branched out from Ark (ark.io) blockchain.

* Blockchain will be public and will feature interoperability with other blockchains through Smart Bridges.

* Persona will integrate natively, at the blockchain level, a solution such as IPFS sharing documents and files between users.

TOKEN PERSONA (PRS)

Token Token Token PRS is a utility token used by the platform for verification published For each PRS verification token is used. Tokens circulate in the environment and they will be forged through a DPoS system with 51 delegates, similar to the ark. When verification is done and initiators are private partners, they will pay the PRS token for verification The verification price will differ based on verification complexity.

*Business Plan, Target timeline and Token allocation*

Sales Token for Persona will take place following the phase described below:

The number of tokens that PRS 100 million will be seeded. The price for one token is PRS $0.2 total Allocation to PRS 100 million are:

70 million allocated to the PRS TGE.

15 million allocated to the PRS team consisting of the founders.

The number of featured tokens will be 100,000,000. The price for one PRS token during TGE is $ 0.2 Total allocation:

- 70,000,000 PRS allocated to TGE.

- 15,000,000 PRS allocated to the team consisting of the founders.

The token allocated to the team will be lent for a period of three years, divided into annual payments as follows:

  - 10% on Genesis

  - 30% after 12 months

  - 30% after 24 months

  - 30% after 36 months

- 12 million PRS allocated to Persona Startup Fund.

- 1,000,000 PRS allocated to advisers. The tokens allocated to the advisor will be held for 6 months.

- 1,500,000 PRS allocated for bounty.

- 500,000 PRS earmarked for escrow services (performed by the Ark).

There are 70,000,000 PRS earmarked for TGE, divided into one Private Sale and three General Sales phases, as described below:

*ROADMAP*

*TEAM*

*Stefan Neagu*

Stefan has extensive experience in the financial sector. He has worked for ABN Amro and Royal Bank of Scotland, where he is part of major projects such as migrating to a new banking core system and implementing internet banking applications.

He is, until recently, part of the Societe Generale European Business Services joint service center and starting in October 2017 decided to focus more on developing the ARCH blockchain platform, which now spends much of his time, along with Persona. In his spare time, he learned about dinosaurs from his 4.5-year-old son.

*Ioana Frîncu*

Ioana has found the perfect balance in life by combining his call to create comprehensive software with his excitement in addressing the needs of humanity in the world. He likes to take on challenges while developing and developing innovative projects into real-life products.

Prior to that, he was a consultant at IBM in the Business Analytics and Optimization division and Analyst Engineer Analytics and Machines at Parametric Technology Corporation (PTC).

Ioana has a double degree in Computer Science and Informatics Engineering and Secondary Education Teaching from the Polytechnic University of Bucharest.

*And Cearnău*

Dan is an experienced technology enthusiast, cryptocurrency enthusiast and block developer applying smart contract applications at Ethereum for various capital raising efforts through Initial Coin Offering (ICOs).

Since 2011, Dan is the founding CEO of Under Development Office, a boutique mobile company, and block developer. Starting from defining concepts and functions, writing papers and / or business plans, defining a full IT architecture and working towards Minimum Product (MVP), Dan and his team have the ability to be trusted partners while bridging the gap between good ideas and real-life applications.

*Raluca Mitarca

Visual designer

*Tudor Stomff

Community manager

*Victor Micu

Community manager

Further information:

Website: https://persona.im/

Whitepaper: https://persona.im/documents/whitepaper-v1.pdf

Twitter: https://twitter.com/PersonaIam

Facebook: https://www.facebook.com/personablockchain

Telegram: https://t.me/personablockchain

Author (iyanfoursix46): https://bitcointalk.org/index.php?action=profile;u=1061980